Senior Art Director
Senior Art Director, Amy Hoefling, has an artist's eye and a business mind and can create complete packages; from logo design to Internet marketing. She has developed creative strategies for a myriad of industries; everything from biotechnology to the multimedia sector. This has allowed her to build a strong portfolio of vast experience and techniques.
She holds a Bachelor's of Fine Arts in Graphic Design from the University of Tennessee and has gained experience in all aspects of ebusiness development for clients such as Bell South, Ford Motor Company, Speigel and Dell. Amy worked as Creative Director and Senior Art Director for two of the largest multimedia companies in South Florida. She was a consultant for start-ups in Tampa and the Silicon Valley areas and a marketing agency in North Carolina where she learned about all aspects of business – not just the creative side.
Amy’s innate ability to capture a business’ essence with visuals makes her a powerful talent. Her design sensibility is unlimited; she sees the bigger picture and takes Image Marketing Associates’ clients to the next level. She makes sure that she is always up to date with current trends and strives to develop new ones. She consults with industry professionals to determine what types of programs or techniques are available to allow her to reach for the pinnacle.
She has a depth of experience which includes an almost obsessive level of organization; this serves her well when assembling the myriad of elements needed for a campaign. Her tasteful and targeted sense of design allows her to deliver exactly what a client wants while always keeping an eye on the strategy behind it.