Creative Director
Creative Director, Leo Zimmerman, an international award winning writer, creative director, and documentary producer, Leo has more than 20 years experience creating messages that get results. Focusing intently on the customer perspective, he will help connect your campaign with what matters personally to the target audiences. His philosophy: “It’s not just about what you have to say …it’s a matter of what they want and need to hear”.
He has led branding projects for Xerox (Palo Alto, California), US Homes (Naples Florida), U.S Cellular (Chicago, Illinois),as well as GE Lighting, Imalux Corporation, GEL Core LLC, and Eaton Corporation (all of Cleveland, Ohio). He has created advertising campaigns of every kind for technology, medical, manufacturing, and service organizations.
Prior positions include VP, Creative Director of Stein & Company Communications, VP, Creative Director, Digital Navigation (Web Development Firm), and Advertising Manager of Rainbow Babies and Children’s Hospital (University Hospitals of Cleveland), He has a depth of experience in all media, including print, television, direct mail, web, radio and video.
His range of expertise includes significant experience with both Consumer and B2B clients. Leo believes that establishing and maintaining a consistent presence is essential, the quest is to create concepts, copy and images that just feel right, for the situation. His philosophy: find the most entertaining way to tell a truth that resonates, and stick to it.